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4 modules · ~16 min
Customers & Market
The customer and market language behind product, sales, marketing, and leadership decisions.
What you'll be able to do
01
Describe customer segments and personas
02
Identify pain points and use cases
03
Follow the customer journey and what "market fit" means
04
Tell acquisition, retention and churn apart
Modules
4 in this track- 1 Customer Segments & Personas Free How companies slice their market into groups, then turn one group into a single believable person you can design for. Start →
- 2 Pain Points, Use Cases & Voice of Customer Free How teams capture what hurts, what people are actually trying to do, and the customer's own words that should drive both. Start →
- 3 The Customer Journey & Market Fit Free The path a customer takes from never hearing of you to becoming a fan — and the moment a product finally clicks with its market. Start →
- 4 Acquisition, Retention & Churn Free The three forces that decide whether a customer base grows or quietly drains away — getting them, keeping them, and losing them. Start →