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4 modules · ~16 min
Marketing Fundamentals
The plain-English language of marketing — the 4Ps, channels, branding and content, explained for people who don't work in marketing.
What you'll be able to do
01
Tell marketing apart from sales and name the 4Ps
02
Recognise the main digital channels and the metrics behind them
03
Understand branding, positioning and why messaging stays consistent
04
See how content and thought leadership build trust over time
Modules
4 in this track- 1 Marketing Basics & the 4Ps Free What marketing actually is, the four levers behind every campaign, and the journey a stranger takes to become a customer. Start →
- 2 Digital Marketing Channels Free Where digital marketing actually happens — search, social, email and content — and the handful of numbers that say if it's working. Start →
- 3 Branding & Positioning Free Why a brand is far more than a logo, and how positioning decides the spot you own in a customer's mind. Start →
- 4 Content & Thought Leadership Free How useful content and genuine expertise build trust over time — and the part employees and SMEs play in it. Start →